Strategic advisor for B2B leaders

    I'm a strategic advisor for B2B businesses, working closely with marketing leaders, sales executives, and CEOs. My roles range from Fractional CMO and strategic advisor to partner for thought leadership and AI visibility.

    For over 20 years, I've helped knowledge-driven B2B companies build position, authority, and demand. I hold degrees in marketing and languages from BI Norwegian Business School and the Norwegian School of Economics (NHH).

    I've held senior marketing positions, including CMO and acting Head of Marketing roles, with experience across SaaS, technology, professional services, industry, real estate, and interim management.

    How I work

    My work sits at the intersection of strategy, positioning, and commercial clarity. I help leadership teams take ownership of how the company shows up in the market, in media, and now also in the AI models that an increasing number of B2B buyers use when evaluating vendors.

    I work closely with CMOs, sales directors, and CEOs in small and mid-sized B2B companies. I contribute strategic direction and prioritization, and step in operationally where it's necessary to maintain momentum and quality. When needed, I collaborate with a small network of trusted specialists, but I retain responsibility for coherence, progress, and quality of the work.

    My services range from CMO Advisory and Fractional CMO roles to Executive Thought Leadership and AI Visibility for being found in AI answers.

    Periscopify

    I'm co-founder and CMO of Periscopify, a SaaS tool that measures how companies show up in AI models like ChatGPT, Claude, Gemini, and Perplexity. The tool provides prioritized recommendations to become recommended when buyers search for products and services in AI answers.

    Periscopify gives me daily work with the data and insights I bring into client engagements. It also gives me practical experience building B2B tech myself, not just advising on it.

    Writing as part of strategy

    Writing has been a central part of my work throughout my career. As an advisor for thought leadership, I help leaders articulate perspectives that build trust, authority, and long-term relevance. Content that doesn't just get read, but gets cited.

    Today, this is as much about being cited by AI models as by journalists and trade publications. Thought leadership functions as infrastructure for visibility, not just as content.

    Book a conversation →