How I Work
Every company I work with faces different challenges. That's why I always start with your situation, not a standard menu of services.
IN SHORT
Førsund Consulting offers five main services for B2B companies: Fractional CMO (from NOK 50,000/month), CMO Advisory (from NOK 30,000/month), Executive Thought Leadership (from NOK 25,000/month), AI Visibility (from NOK 8,000/month), and GEO Analysis (NOK 35,000 one-time). All services target B2B companies with complex sales processes.
Where Does It Make Sense to Start?
My services cover different needs and situations. Use the table below as a starting point to see where it's natural to begin. Services can be combined or transitioned between over time.
| Situation | Right Service |
|---|---|
| We want to understand how we show up in AI search before investing | GEO Analysis → |
| We have our own marketing function but need external strategic sparring | CMO Advisory → |
| We lack senior marketing leadership and need someone to take full ownership | Fractional CMO → |
| We want to activate the leader as a thought leader in the category | Executive Thought Leadership → |
| We're not sure, and want an informal conversation first | Book a conversation → |
Not sure? The services connect, and I always recommend what fits your actual situation — not what's most profitable for me.
The Method: Authority Engine
In traditional B2B marketing, the goal was to get found on the right search terms. Today, the goal is to get recommended — by Google, by AI models, by colleagues, and by media.
Authority Engine is the framework I use to build marketing that actually drives growth in this new reality. It consists of four dimensions that work together and reinforce each other over time:
Position
What you stand for
A clear answer to why you are the right choice for the customers who match you best. Without sharp positioning, all content becomes unclear, and marketing turns into activity without effect.
Proof
Why the market should listen
Visible signals that demonstrate your expertise: thought leadership, customer cases, third-party validation, original thinking. Proof builds the credibility your position needs to take hold.
Visibility
Where you show up
Being found on Google, recommended by AI models, and visible where your audience actually searches. In 2026, ranking on keywords is not enough. You also need to be cited by AI.
Conversion
How interest becomes pipeline
The mechanism that turns visibility and interest into actual sales opportunities. Lead routes, follow-up systems, and a clear connection between marketing and sales.
The services below are different ways I work with these four dimensions, depending on where you are today.
Fractional CMO
For B2B companies that need a senior marketing leader on a part-time basis — not an agency, not a full-time hire.
As a Fractional CMO, I take the role of strategic marketing leader. I build strategy, lead execution, and report to leadership the way an in-house CMO would, but at roughly one day per week instead of five.
How we work together depends on your situation. Some clients want a strategic leader who works closely with the leadership team and drives prioritization. Others have outsourced their entire marketing function to me and expect it to deliver without daily oversight.
What's common to all is that I take full ownership for marketing delivering on growth targets, and that we work systematically by Authority Engine.
Typical engagement includes:
- Authority Engine Assessment in the first month, with interviews of leadership, sales, and selected customers
- Baseline Scorecard and the first quarter's Rocks
- Weekly operational meeting with the marketing and sales teams
- Monthly executive report to leadership
- Quarterly Rocks planning and biannual reassessment
- Limited executive thought leadership tied to the Proof and Visibility dimensions, typically 1 article and 4 LinkedIn posts per month
- AI visibility (GEO) as a strategic perspective in prioritization, with Periscopify data integrated into reporting
Larger thought leadership engagements can be expanded through Executive Thought Leadership as an add-on. The same applies to dedicated GEO execution, which can be purchased as an add-on or prioritized within the budget.
If you have an existing marketing function and just need strategic sparring, CMO Advisory is a better starting point.
Pricing: From NOK 50,000 per month. Exact level depends on scope. 6-month commitment, then ongoing with 3 months notice.
Typical marketing investment for clients on this service: minimum NOK 1 million per year combined. This includes my retainer, internal resources, and operational activities like ad spend, tools, and external production.
For B2B companies with complex sales processes and real expertise that isn't visible enough in the market.
Read more →CMO Advisory
For companies with an established marketing function that need a senior resource to help maintain strategic direction and prioritize correctly each quarter.
As a strategic advisor, I deliver the framework, the priorities, and the measurement structure. Execution stays with your own resources. You get access to Authority Engine as a shared language and a fixed rhythm that ties strategy to action.
Included in the monthly retainer:
- Authority Engine Assessment at onboarding (interviews, analysis, baseline report)
- Monthly sparring meeting with leadership (90 min)
- Monthly check-in with primary contact (30 min)
- Quarterly Rocks planning (half-day, on-location or digital)
- Biannual reassessment with strategic adjustment
- AI visibility (GEO) as a perspective in prioritization
- Unlimited sparring via email and message between meetings
If you don't have internal marketing resources to execute, I'd recommend Fractional CMO instead. If you first need to clarify strategic direction on AI visibility, GEO Analysis can be a good starting point.
Pricing: NOK 30,000 per month. 6-month commitment, then ongoing with 1 month notice. Full-day workshops quarterly (instead of half-day) can be arranged for an additional fee. Travel and accommodation for on-location work invoiced separately.
For companies with an established marketing function or in-house CMO that want access to external strategic expertise without building an internal team.
Read more →Executive Thought Leadership
Many leaders have insights and perspectives the market needs to hear. But they don't have the time, the words, or the structure to articulate them. And it rarely stops at writing a good article — it also has to reach the right people, and in 2026 that means AI models need to be able to cite it.
Executive Thought Leadership combines my strategic framing with dedicated resources for recording, distribution, and optimization. The content is written by me, based on monthly interviews with you as a leader or selected subject matter experts.
Content production:
- Monthly interview with you or selected SMEs, recorded in Riverside
- 1 sharp op-ed or article per month, published in your name or a colleague's
- 4 LinkedIn posts per month, built on the same thinking
- 2–4 video reels and clips from the interview for LinkedIn distribution
- CMO Advisory on framing and positioning
Distribution and visibility:
- GEO and SEO optimization of content for visibility on Google and in AI answers
- Structuring for citability in AI models (what makes content actually citable, not just readable)
- Pitching of articles via email to relevant publications and trade media
- Periscopify license for tracking the leader's AI visibility
Thought leadership is one of the most effective drivers of AI visibility. When content is framed and structured correctly, it becomes the kind of content AI models cite when answering questions about your category.
Pricing: From NOK 35,000 per month. Larger scope priced on demand. 6-month commitment, then ongoing with 3 months notice. Add-on: LinkedIn Thought Leadership Ads, NOK 5,000 per month additional, ad spend excluded.
For leaders and companies that want to build credible authority in the market over time, and who want their content to actually reach the audience.
Read more →AI Visibility
When B2B buyers ask ChatGPT, Claude, Gemini, or Perplexity about vendors in your industry, are you recommended? GEO (Generative Engine Optimization) is about becoming the company AI models recommend.
I work in a two-step model:
Step 1: GEO Analysis
We start with a thorough analysis of how your business shows up in AI-driven search today. You get a concrete report, a presentation for the leadership team, and a prioritized action list. Three months of Periscopify subscription is included.
Price: NOK 35,000 one-time.
Step 2: Choose your path forward
After the analysis, you choose how much help you want:
- Self-driven with Periscopify as virtual advisor
- Strategic GEO Advisory — me as advisor, you execute (NOK 8,000 per month + Periscopify)
- Ongoing GEO Delivery — we handle both advisory and execution (from NOK 30,000 per month, including Periscopify)
The exact composition and price for ongoing delivery is scoped after the analysis, based on what's actually prioritized for you.
GEO can also be integrated as a natural part of Fractional CMO or CMO Advisory.
For B2B companies whose buying process starts with research, and where AI answers already influence which vendors get shortlisted.
Read more →No sales pitch — just an honest discussion about your challenges.
Book a meeting →Let's discuss your situation
If you're a B2B leader thinking about visibility, demand, or market position, I'd value a conversation. No sales pitch, just an honest discussion about your challenges.
Book a meeting