Service
Become the One AI Models Recommend
When B2B buyers use ChatGPT, Claude, Gemini, or Perplexity to evaluate vendors, AI models typically give one to three recommendations. Not ten. Anyone not on the list isn't being considered.
Generative Engine Optimization (GEO) is about being on that list — systematically, not by accident.
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AI Visibility (GEO) is advisory on how B2B companies become found and recommended in AI models like ChatGPT, Claude, Gemini, and Perplexity. The service includes Periscopify measurement, GEO advisory, and competitor analysis from NOK 8,000 per month. One-time GEO Analysis available for NOK 35,000.
Why This Is Critical for B2B Right Now
Most B2B companies have built marketing for a Google-driven search landscape. That still works, but an increasing share of the buying process now starts in AI models — and the rules of the game there are different.
- •B2B buyers use AI models in increasingly early stages of the buying process
- •AI models typically recommend 1–3 vendors, not 10
- •Most companies don't know how they show up in these answers
- •Traditional SEO work alone is no longer enough — the signals AI weighs are different
The companies that get recommended now have a head start that can last for years. Those who don't risk becoming invisible to a large part of the market — without knowing it.
What Actually Determines Whether AI Recommends You
AI models don't choose at random. They weigh signals that can be measured and influenced:
Clear positioning and category fit. AI models need to understand what you do, for whom, and why — in a way that makes you relevant to concrete buying questions.
Citable content. Content structured with clear definitions, factual statements, and summaries gets cited more often than sales-oriented prose. Format and tone are as important as topic.
Technical signals. Schema markup, llms.txt, internal linking structure, and crawlable content make it easier for AI to understand who you are and what you can do.
Third-party validation. Citations, mentions, and references from external sources reinforce which players AI chooses as recommended sources.
Original thinking. Firsthand perspective and clear opinions make content citable. AI models don't pick up generic content — they pick up content that says something.
GEO is about working systematically with all these signals over time.
The Method: Authority Engine
In traditional B2B marketing, the goal was to get found on the right search terms. Today, the goal is to get recommended — by Google, by AI models, by colleagues, and by media.
Authority Engine is the framework I use to build marketing that actually drives growth in this new reality. It consists of four dimensions that work together and reinforce each other over time:
Position
What you stand for
A clear answer to why you are the right choice for the customers who match you best. Without sharp positioning, all content becomes unclear, and marketing turns into activity without effect.
Proof
Why the market should listen
Visible signals that demonstrate your expertise: thought leadership, customer cases, third-party validation, original thinking. Proof builds the credibility your position needs to take hold.
Visibility
Where you show up
Being found on Google, recommended by AI models, and visible where your audience actually searches. In 2026, ranking on keywords is not enough. You also need to be cited by AI.
Conversion
How interest becomes pipeline
The mechanism that turns visibility and interest into actual sales opportunities. Lead routes, follow-up systems, and a clear connection between marketing and sales.
The services below are different ways I work with these four dimensions, depending on where you are today.
How We Work with GEO
We work in a simple two-step model. We always start with an analysis — because it doesn't make sense to discuss action before we know where you actually stand.
Step 1
GEO Analysis
We do a thorough analysis of how your business shows up in AI-driven search today, and what it takes to become recommended on prompts that actually matter to you.
The analysis includes:
- •Strategic preparation: which prompts reflect actual buyer behavior in your ICP, which competitors should be benchmarked, which products and services should be measured
- •Visibility measurement across ChatGPT, Claude, Gemini, and Perplexity
- •Competitor analysis: who gets recommended in your category, and why
- •Content and technical signal gaps: what's missing for AI to understand and recommend you
- •Prioritized action list with a 90-day plan
You get a concrete report, a presentation for the leadership team, and three months of Periscopify Amplify subscription (NOK 15,000 value) — the tool that lets you track AI visibility continuously.
Price: NOK 35,000 one-time.
Step 2
Choose Your Path Forward
GEO is not a one-time job. AI models evolve, competitors keep working, and visibility must be built over time. After the analysis, you choose how much help you want:
Self-driven. You continue with Periscopify as virtual advisor. The tool delivers data and recommendations, you execute at your own pace. Fits companies with their own marketing capacity and high maturity.
Strategic GEO Advisory. We advise, you execute. From NOK 8,000 per month. Requires your own Periscopify Amplify subscription (NOK 5,000/month).
Ongoing GEO Delivery. We handle both advisory and execution. From NOK 30,000 per month. Requires your own Periscopify Amplify subscription (NOK 5,000/month).
You're not committing to anything beyond Step 1 before the analysis is done.
This Fits
B2B companies whose buying process starts with research
Industries where AI answers already influence who gets shortlisted (tech, SaaS, professional services, B2B industry)
Companies that have done SEO work but know that it's no longer enough
Leaders who want to understand where they stand before they invest
This Doesn't Fit
B2C, e-commerce, and transactional purchases
Companies without capacity to execute action
Anyone wanting a "fast AI fix" — GEO is built over time
Companies without positioning or proof to build on
What We Don't Promise
GEO is a field where some promise more than they can deliver. We're honest about what's effort and what's result:
- •Third-party citations are pursued systematically, but cannot be guaranteed — it requires others to choose to cite you
- •Wikipedia work is done where notability allows it, but is not promised — Wikipedia has editorial criteria we don't control
- •Visibility is built over time — typically 3–6 months before measurable movement in AI answers
- •Position and proof must be in place — GEO alone doesn't solve weak positioning
This separates our work from vendors who promise "fast AI ranking" or "Wikipedia placement."
What Sets Us Apart
GEO is a new field where many vendors will claim expertise. What we do differently:
- •Erlend is co-founder and CMO of Periscopify, a SaaS company that measures AI visibility for B2B
- •We work continuously with GEO data from a wide range of Norwegian and international companies
- •GEO is included in a comprehensive method (Authority Engine), not as an isolated technical discipline
- •Erlend has 20+ years of experience as a B2B marketer and content strategist — the fundamentals are solid
Want to Know How Visible You Actually Are in AI Answers?
The most honest conversation begins with data. We can do a quick first check together and see if this is an investment that makes sense for you.
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