Strategic CMO advisor for B2B companies
Become the obvious choice in your market
I help B2B companies build visibility, positioning, and demand. I combine strategic direction with operational ownership, and get things done.
- Become the recognized expert in your market
- Visibility that generates inbound enquiries
- Senior marketing leadership without a full-time hire
A 30-minute conversation about where you are, not a pitch.
What others say
"It has been a pleasure to work with Erlend for over 10 years. He has been our key person in the 'marketing department' and engages deeply with our business. Everything he does and communicates in good collaboration with us has made us thought leaders in interim management. If you're lucky enough to have Erlend on your team, you can count on strong growth for your business."
"As Fractional CMO at Isopartner, Erlend has taken ownership of our marketing strategy and made the moves needed to increase our visibility in the Norwegian and Swedish markets. He is a doer, highly results-oriented, and methodical in his approach to marketing. One quality I want to highlight is his sharp pen. I can highly recommend him to anyone."
"Erlend came in as our Acting Head of Marketing and took ownership of the marketing function until the company was acquired by TGS. He helped us establish inbound marketing as our strategy and map out the marketing and sales process in HubSpot. He also led the work to revitalize our brand expression and launch a new website and blog. During that period, we doubled traffic and increased leads several-fold."
How I work
Three ways I help B2B leaders build visibility, position, and demand.
I work with four to five clients at a time.
Fractional CMO
Strategic ownership of visibility and demand, with full accountability. For companies that need senior marketing leadership without hiring full-time.
Read more →CMO Advisory
For CMOs and marketing leaders who need an experienced sparring partner on strategy, positioning, and priorities.
Read more →Executive thought leadership
Many leaders have opinions and insights the market should hear. They just don't have the time, words, or structure to share them. I help them with that.
Read more →The Method: Authority Engine
In traditional B2B marketing, the goal was to be found on the right keywords. Today, the goal is to be recommended, by Google, by AI models, by colleagues, and by media.
Authority Engine is the framework I use to build marketing that actually drives growth in this new reality. It consists of four dimensions that connect and reinforce each other over time:
Position. Proof. Visibility. Conversion.
The services above are different ways I work with these four dimensions, depending on where you are today.
Is your business visible where buyers search?
AI assistants like ChatGPT, Perplexity, and Gemini already shape which vendors B2B buyers consider. Most companies have no idea how they appear, or who shows up instead of them.
Order an AI visibility checkLet's talk
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