Blog – Førsund Consulting AS

November 5, 2024

Fractional CMO: Should You Hire Your Next Chief Marketing Officer Part-Time?

Do you own or run a startup or small business? You may not need a full-time Chief Marketing Officer (CMO) to achieve your growth goals. Enter the ‘Fractional CMO’—a senior marketing leader who dedicates just 8-10 hours a week to develop and implement an effective marketing strategy for your business. It’s a scalable, cost-efficient solution that brings the expertise of...

October 26, 2024

How to Increase Your Value as a Consultant

Need more client work for yourself or your team? Better paid work? Need to drive demand for your consultancy services? If so, you need more than just being good at your job. You need to be seen as the go-to expert in your market.Stealth mode is not good for new business, unless you have storksI'm sure you're an expert in...

January 2, 2024

My three words for 2024

Instead of traditional New Year's resolutions, I prefer to choose three key words for the new year. This is a practice I have faithfully followed for years, and now it's time to reveal my three words for 2024, as well as a little about how 2023 went. What is the idea behind this? It's about choosing three words that will...

June 13, 2023

Thought leaders vs. public intellectuals

"The critic is the only independent source of information. The rest is advertising." - Pauline Kael Even though thought leaders generously share their expertise and avoid sales talk, their content is legally considered advertising, because the intention behind it is sales. This, of course, is a challenge for credibility, something critics of thought leadership point out. Thanks to the internet...

January 31, 2023

Hva er en tankeleder?

«A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.» – Jay Baer Thought leader klinger nok bedre på originalspråket enn direkteoversettelsen tankeleder. Ifølge Språkrådet er opinionsdanner mer brukt, men det passer bedre på en politisk meningsbærer som ønsker å påvirke folkemeningen. Jeg mener tankeleder får frem nyansene bedre,...