A Fractional CMO is an interim marketing manager who works on a contract basis in your company for 8-10 hours per week, focusing on strategy, coaching, and leading the marketing team. The trend is growing and is popular among companies that don’t need or can’t afford a full-time experienced marketing manager but want access to senior expertise to contribute with strategy and team leadership.

When you hire me as a Fractional CMO, I want to give you the experience of a full-time marketing manager by being available and quick to respond. In some assignments, I provide pure advisory and coaching for the CMO and the marketing department, while in other assignments, I fully step into the role of the company’s marketing manager with mandates, budgets, and ownership of strategy and execution. A collaboration typically starts with an assessment of the current situation, goals, and ambitions. Then, we create quarterly growth plans and set KPIs to guide our progress. No assignments are alike, so everything is tailored according to your wishes and needs.

A ghostwriter is a copywriter who writes on your behalf, similar to speechwriters who work for prime ministers and presidents. When I work as a ghostwriter for leaders and experts, I do it like this: I spend some time getting to know the person and the business. Then, we plan the articles that need to be written and conduct a 20-30 minute Teams meeting per title. Based on the conversation, research, and other material, I write an article that can be published in your name. The ideas and thoughts come from you – I just help you make them sound really good, so you can focus on what is your core business.

I have over 20 years of experience as a communications and content consultant, and I have helped many companies achieve their goals through strategic content, visibility, and lead generation. It’s not always certain that I’m the best match for your project, and that’s completely fine. I believe in honest and open conversations, so if we have a coffee or meet on Teams, we’ll quickly figure out if the chemistry is right and if we’re a good match. I am clear about what I can contribute, and if I feel that I’m not the right fit for the assignment, I will be honest about it and recommend alternatives that may be a better fit.

I usually work on a fixed-price basis, which provides predictability both for you as the client and for me. We enter into a collaboration agreement that clearly specifies what will be delivered during the course of the assignment, as well as the agreed price. My prices are competitive with the rates of most agencies and consultants, but with an important difference: you get me personally on the project, not a junior who you may never have met.

I can create tailored solutions for your business in the areas where I have expertise and experience: inbound marketing, B2B marketing, lead generation, blogging, personal branding, thought leadership, and marketing strategy. Courses can be booked here. You can book keynotes via Talerlisten.