B2B CMO and writer for hire
Why work with me?
I help boost your B2B company's visibility and authority. Either as your Fractional CMO, copywriter or consultant.
After more than 20 years as a B2B marketer, both as a marketing manager and an agency consultant, I have gained experience in what works and what doesn't.
My strength lies in developing and executing marketing strategies. I have specialized expertise in inbound marketing, content marketing, thought leadership, and HubSpot.
CV
With my experience of 20+ years in B2B marketing, I have developed extensive expertise in many areas. However, if I am to mention my specialized skills, they would be in the following areas:
- Market strategy and planning for B2B companies:
As the marketing manager for several companies over the years and a consultant for a decade, I have a lot of experience in developing comprehensive marketing strategies and plans for small and medium-sized B2B companies. Together, we set goals and ambitions for the year, define the most important KPIs and metrics we should monitor, and then work in 90-day cycles. - Content marketing and thought leadership:
As a communication consultant and copywriter, I have extensive experience in writing texts on behalf of top executives, engineers, and experts in many fields. They have the knowledge, I help them shine. It’s so rewarding to see customers excited about the end product. I like making boring things exciting and entertaining, and that the texts should have a “zing”. I write articles, chronicles, customer cases, and even LinkedIn posts for my clients. I guarantee that you will be satisfied. - Inbound marketing:
I was doing inbound marketing long before I knew it was called inbound in the early 2000s (read: blogging and marketing automation). It’s still a method most companies will benefit greatly from, and I’ve had the pleasure of helping many businesses get started with inbound marketing. - HubSpot:
I’ve had the pleasure of working with this fantastic CRM system since 2014. Back then, it was a marketing platform, but today it’s much more than that. In 2015, as the marketing manager at MarkedsPartner, I was asked to start Norway’s first HubSpot User Group, which I led until 2021.
See my LinkedIn profile or contact me for a detailed CV.
Marketing strategy
I assist you in developing a marketing strategy that supports your company's business objectives.
Thought leadership
I help you take the position of a recognized expert in your industry through content marketing.
Inbound marketing
I assist you in implementing inbound marketing and HubSpot in accordance with best practices and nearly a decade's experience.
Copywriter
I write texts based on interviews with your experts, engineers, or leaders and make them shine.
Fractional CMO
I serve as your part-time marketing manager and take ownership of the marketing function.
Marketing coach
I work as an on-demand advisor or coach for your marketing manager or marketing department.
Hvordan skalere ditt lederskap?
Er du leder, er du vant til å "ta rommet". Du er ikke redd for å si det du mener, heve stemmen og være en formidler. Men hvor mange utenfor rommet når du?
A New Chapter: My Transition into Solopreneurship
I have finally taken the step and started Førsund Consulting AS, where I offer 'marketing for hire' services. This means that you can hire me as your part-time CMO, consultant or copywriter.
What clients say
Magne Bakkeli
Erlend was the advisor and the initial boost we needed to get our marketing on track. He helped us establish a clear strategy and set up a system that has worked extremely well for us. This has resulted in multiple inbound inquiries from large, well-known companies with relevant needs, giving us solid momentum and exciting opportunities. I can highly recommend Erlend to others in need of a strategic and hands-on marketing advisor.
Morten Enholm
Erlend joined us as our Acting Head of Marketing in October 2021 through Spring Agency, taking responsibility for the marketing function until the company was acquired by TGS in June 2022. Erlend helped us establish inbound marketing as a strategy and mapped out our marketing and sales processes in HubSpot. He also led the efforts to revitalize our brand identity and launch a new website and blog. During this period, we doubled our traffic and significantly increased the number of leads. I highly recommend Erlend.
Erik Harstad
As a founder in a SaaS company, you wear many hats, and the pace is intense. We hired Erlend as a Fractional CMO with a growth team via Spring in January 2022 to help us develop a marketing strategy and launch our app in the market. It was a relief to bring in a senior to take over one of my many hats. Additionally, Erlend is a pleasure to work with and had a passion for our product—a combination that is crucial for success.
Tore Berntsen
I know Erlend from my role as Managing Director at MarkedsPartner AS. Erlend had a combined role as Marketing Manager in the company and content advisor/producer for our clients. Both roles were carried out professionally and delivered great results. Erlend has many strengths: he has a sharp pen, he is innovative, he quickly learns new technology, and he is skilled at identifying the right message and content category for different buyer groups and stages in the customer journey.
Arne Schultz
As a Fractional CMO at Isopartner AS/AB, Erlend has taken ownership of our marketing strategy and made significant moves to increase our visibility in the Norwegian and Swedish markets. I know Erlend as a loyal and likable colleague, someone I trust. He is a “doer” and highly results-oriented and methodical in his approach to marketing. One quality I’d like to highlight is his sharp writing skill. I can wholeheartedly recommend him to anyone.
Eirik Løver
As the Marketing Manager at Komplett Bedrift AS, I had the pleasure of working with Erlend, who was then a communications advisor at MarkedsPartner. He helped us establish a strong voice in our category through inbound marketing and content. Erlend is a knowledgeable and skilled marketer and copywriter. But he’s also a genuinely nice person, making collaboration a pleasure!
